Wednesday, May 16, 2012


@teamhighland (aka Hill of Beans and knowlton) made 121 tweets between July 21, 2011 and March 30, 2102.  

At that point they seemed to have realized their campaign was toast and they threw in the towel.

Their "savy social media campaign" (insert awkward cough here) amounted to about 15 tweets a month, or one every two days. 

The campaign was ineffectual, unsophisticated, unfocused and well, lame. (Wonder how much each tweet costs Baupost??). 

On the other hand @teamheadwaters (aka the good guys), made 3,872 tweets between September 7, 2011 and May 16, 2012. 

Their social media campaign amounted to an astonishing 484 tweets a month or 16 a DAY which were timely, witty, extremely effectual and oh yeah free.

So why has Hob&K seemingly thrown in the towel?

Particularly since Hob&K’s website advises the world:
Social Media
Our digital strategists work with you to encourage product trial, create brand connection, change behaviour, support a cause, evolve communities, put together networks – whatever it takes to help meet your business or organization goal.
We understand social storytelling, so we create compelling content.
We understand advocacy, so we fashion social campaigns that move influencers.
We thrive on research-driven strategies, so we develop - and measure - ingenious social web programs to connect you with customers and stakeholders.
We have been working with clients on digital strategies for longer than there's been a social web. And it shows - in thorough well-researched digital strategies, smart social platforms, and online communities that change minds and animate action.
IN MY OPINION, H0b&K needs to take a seminar from the mastermind behind @Teamheadwaters.

1 comment:

  1. Anonymous17 May, 2012

    Minebuster, your calcs cant be right. The good guys tweeted more in a day than the bad guys tweeted in a month? Check YR math dude.